In addition to being a place where your employees work, your office is also where you meet with clients or customers and hold business meetings. Creating a cohesive office design that integrates your company’s branding allows you to go beyond just aesthetics. You can use your unique identity to inform every detail of your workspace so that everyone who uses or visits your office understands what your company stands for. Your office furniture can serve more than just a utilitarian purpose; it can be used to reinforce your company’s branding and showcase your culture and values. Here is a look at how you can integrate your company’s colors, logos, graphics, and overall culture and aesthetic into your business furniture.
Define Your Company’s Brand Identity
Before you begin, you will need to have a clear understanding of your company’s unique brand identity. This includes your voice, mission, vision, and personality. Focus on a few key tangible traits that you want to incorporate into your office design, such as creativity, innovation, and inclusivity.
Incorporate Your Company’s Colors and Graphic Design
Next, you will incorporate your company’s colors and visual elements into your office furniture design. For instance, if your company’s logo is green, yellow, and white, you will use those colors throughout your interior design and office furniture. You can choose upholstery, carpeting, seating, tables, desks, and more that incorporate at least one of those colors. You can also integrate your company’s distinct logo or graphics into certain areas, such as embroidery on cushions, a pattern on desk pads or chair mats, or framed logo designs that show its evolution over the years.
Choose Furniture Materials That Embody Your Brand Identity
Even the materials you choose for your office furniture can complement your company’s brand identity. If your company values innovation, technology, and the future, you can choose glass, metal, and plastic. If you are an eco-friendly company, you can choose recycled or sustainable materials like wood, bamboo, hemp, and natural fabrics.
Adhere to Your Brand Values
Your brand values will also play a huge role in the office furniture you choose. If you are a forward-thinking company that values employee comfort and satisfaction, choose modular, ergonomic office furniture solutions. If you value collaboration and communication, choose communal work tables or create different zones throughout the office for different styles of work. If you value health and fitness, use standing desks and create a workspace that is light on furniture to encourage movement and activity.
Prioritize Comfort, Flow, and Scalability
If you prioritize comfort, flow, and scalability when choosing office furniture, you can avoid wasting money if your company evolves or expands in the future. Choose comfort, functionality, and design over furniture trends that may die out in a few years. Consider the layout of your office and how the furniture will improve the flow, making it easy for employees to walk around and move from one area to another. Invest in modular furniture that can be moved and adjusted as your company’s needs or priorities change.
Allow Room for Personalization
Integrating your company’s branding into the office furniture and design is good for the company, but you should also consider the well-being of your employees. Allow some room for creativity and personalization so that they feel they have some control over their workspace. This will enhance employee comfort and satisfaction, which in turn will benefit your company as a whole.
Maintain a Focus on Brand Recognition
Remember that your office furniture is also an opportunity to introduce new people, whether they are customers, vendors, or employees, to your company’s branding. Using your company’s colors and logos and creating a workspace that embodies your company’s culture will establish your reputation for consistency and trustworthiness. If your company’s branding tells the world that you care about your employees’ health and comfort, but your furniture is outdated, broken down, and uncomfortable, people won’t see you as reputable.
Find Quality Office Furniture That Contributes to Your Company Branding
Gibson’s Office Solutions has a wide selection of high-quality office furniture that can be used to enhance your company’s branding. It’s easy to find modern, contemporary, and classic furniture designs for every area of your office. We specialize in modular office furniture, ergonomic furniture, and reception solutions to establish brand recognition for your company. Call us today at (520) 622-6738 or (602) 888-7850, or reach out to us online to learn more or review our inventory.
